Roger Kroon, Vice President Global Distribution Management

Topic: In today’s world, where customers have many options, for companies, standing out is more important than ever. To help you do exactly that, we have established the Weidmüller Distribution PRO Partner program. In line with this program, we are now launching the The ”Choose a PRO” Campaign to provide you with even more benefits and help you boost your brand´s profile.

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Empowering Weidmüller Distribution PRO Partners: The ”Choose a PRO” Campaign

As a Weidmüller Distribution PRO Partner, you are already part of a special network of distributors who provide expertise, dedication, and excellent service to help customers succeed. With access to Weidmüller experts, specialized training programs, and co-branded marketing materials, you have everything you need to lead the way. That’s why oOur new campaign, “Choose a PRO”, focuses on you puts you in the spotlight!. We want to make sure that customers behind distribution—like electrical installers, engineers, buyers, and decision-makers—know that you are the best choice for them.

Why "Choose a PRO"?

The "Choose a PRO” campaign is based on a simple but powerful idea: When customers behind distribution choose a Weidmüller Distribution PRO Partner, they’re choosing the best. This message is being shared across platforms like Google and LinkedIn. The goal is to ensure that customers behind distribution recognize you, our PRO Partner, as the top choice for their projects.

4 good reasons why customers behind distribution choose a PRO Partner:

4 good reasons why customers behind distribution choose a PRO Partner:

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1. Certified Expertise: Your commitment to continuous learning sets you apart. Every training you complete earns you a certification that guarantees customers are getting advice and solutions from an expert.

2. Access to Innovation: As a PRO Partner, you deliver Weidmüller’s latest product innovations directly to customers, ensuring their projects are equipped with cutting-edge solutions.

3. Global Reach, Local Service: No matter where your customer’s projects take them, you’re there with best-in-class services, whether online or at the point of sale.

4. Unmatched Support: Your in-depth knowledge and exceptional service ensure the success of every project, building trust and loyalty with every transaction.

How the Campaign Benefits You

As part of our commitment to building strong, long-term partnerships with you as a distributor, the "Choose a PRO” campaign is designed to boost your visibility and highlight your unique strengths. By promoting your expertise and excellent service, we help you stay top of mind for customers behind distribution. This campaign is just one example of how Weidmueller's PRO Partner Program supports your success and growth.

Strengthening Our Partnership

At Weidmüller, we believe in working closely with our PRO Partners to grow the market together. Campaigns like "Choose a PRO” are part of our ongoing efforts to support you and ensure that our partnership thrives. By showcasing your strengths, we’re helping you succeed in an increasingly competitive market.

Together, we can deliver unmatched value to customers behind distribution. Your network and dedication, combined with our industry expertise and innovation, create a winning formula for success.

Ready to Shine?

We encourage you to make the most of the "Choose a PRO” campaign. Share the message with your customers, such as through your own social media channels. Use the materials we provide and promote your status as a certified PRO Partner. Let’s work together to make sure that, in a world full of choices, customers choose you. Let’s grow and succeed—together.

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