Detmold, 16/06/2023. The Weidmüller company was awarded the German Brand Award 2023 for its public forum “Weidmüller World”. The experiential space created in Detmold’s pedestrian zone offers exhibitions and events that explore all the technologies and solutions offered by the electronics and connectivity company.
The Detmold-based Weidmüller Group has every reason to celebrate: with the German Brand Award, the family-owned company has received a renowned industry award for brand management. The German Brand Award recognises Weidmüller World as an example of both successful brand strategy and the pioneering spirit required to break new ground in brand communication. The public forum, which gives people the opportunity to experience the company’s technologies, concepts and solutions at first hand, received the German Brand Award 2023 in the category Excellence in Brand Strategy and Creation. The award went to Weidmüller World above all due to the professional way it presents the brand and what it has to say about Weidmüller’s corporate DNA.
“In our Weidmüller World, we show that technical innovations are the key to a liveable world of the future. This is a place for dialogue where we want to instil a sense of enthusiasm for new technologies”, explains Sybille Hilker, Company Spokesperson and Head of Global Marketing and Corporate Communications. “We deliberately took a new, creative path to enter into dialogue with interested visitors and to show that it is only through electrification that we can shape the future.”
The German Brand Award: Honouring excellent brand management
The German Brand Award is an award that recognises companies and brands for their successful brand management. Since its introduction in 2016, the German Brand Award has established itself as one of the most prominent German brand awards. The award is presented each year by the German Design Council, one of the world’s leading institutions for brand and design expertise. The German Design Council was founded in 1953 on the initiative of the German Bundestag and has since been committed to promoting design and brand management as success factors in business.
With the German Brand Award, the jury honours exceptional brand strategies, sustainable brand development and creative brand communication. It recognises companies that achieve successful branding through their brand management and thus make an important contribution to strengthening the German economy.